You're about to spend €30,000. €80,000. Maybe €200,000.
On a horse you've ridden once. In a market you don't fully understand. From a seller who knows exactly what they have.
What you get:
- ✓ The complete Smart Horse Buyer's Guide — 11 chapters taking you from knowing yourself as a buyer to the day your horse arrives home
- ✓ 3 printable checklists — what to pack, what to check at every viewing, and how to prepare before you fly
- ✓ 3 printable assessment forms — fill them in on the spot, so after a full day of riding six horses you still know exactly what you felt with each one
- ✓ Delivered directly to your inbox after purchase — instant download, no waiting
Who is this for?
For the serious buyer who wants to understand the Dutch dressage market before putting money into it.
The Dutch dressage horse market is the best in the world. The quality is real. The bloodlines are real. The horses that win at the highest levels of this sport come from here.
But this market has a culture. Unwritten codes. Things that happen in stables, in negotiations, in vet checks that nobody explains to you until after something goes wrong.
A VAT bill that adds €10,500 to a price you already agreed on.
A horse that looked perfect at the viewing but had been lunged for an hour before you arrived.
A vet check that fell apart over something completely preventable.
These are not horror stories. These are things that happen. Every week. To buyers who were smart, prepared and serious — but didn't know the rules.
I've been in this market every single day for many years.
I've watched buyers fall in love with the wrong horse.
I've watched the right horse go to someone else because the first buyer waited two days to respond.
I've watched deals collapse at the vet check over things that were completely preventable.
And I've watched buyers walk away with their dream horse because they knew exactly what they were doing.
The difference between those two buyers is not budget. It's not even riding level.
It's knowledge.
This guide is that knowledge. Not theory. Not generic advice. The actual insider information that changes how you walk into every stable, every negotiation, every vet check.
- Why the exact same horse costs twice as much in one stable versus another — and where that means you should really be looking
- What the feed bucket tells you about a horse that no advertisement ever will
- Who you should really be listening to during your trial ride (it's probably not who you think)
- The exact moment to negotiate — and what happens to your position if you miss it
- Who to pay and who not to pay — and why getting that wrong is one of the most expensive mistakes in this market
- The difference between ZZ-Licht and PSG, a Dutch Ster and a German L-level horse, a horse with an IBOP and one without
- When a low price means opportunity — and when it means run
- Why when you see a horse you want, you have hours. Not days. Not a week. Hours.
For €97.
Less than the cost of one hour with a consultant.
Less than 0.1% of what you're about to spend on a horse.
The buyers who know this market get the best horses at the right price.
Now you can be one of them.
A forewarned buyer is worth two.
📥 Instant download after purchase — delivered directly to your inbox, no waiting.