You're leaving money on the table if you don't know this.
Do you know what your horse is actually worth?
Not what you paid for it. Not what your friend thinks. Not what someone in a Facebook group says. The real market value — determined by bloodlines, level, age, colour, health, presentation and timing.
Most sellers don't know. They guess. They estimate. They ask too little and think it went well. Or they ask too much, scare off serious buyers and still have the same horse months later.
Both situations cost you money. A lot of money.
SOLD gives you the knowledge to prevent that.
Do the maths:
A horse worth €80,000 sold for €45,000 because the owner didn't know what they had, the photos were wrong, it was listed on the wrong platform and they dropped the price the moment the first buyer pushed back. Not an exception. This happens all the time.
The difference between knowing and not knowing is not a few hundred euros. It is tens of thousands of euros per sale.
This guide costs €127.
After reading this guide you will know:
- What your horse is actually worth on the international market
- How to set a price that attracts buyers and that you actually get
- How to negotiate without giving away more than you need to
- Which photos and videos confirm your horse's value — and which ones undermine it
- Where to list your horse for maximum result
- How to screen buyers so you don't waste time on people without budget
- How the pre-purchase vet inspection works and what to expect
- What makes international buyers different and how to use that to your advantage
What's inside:
17 chapters — 52 pages — 50 concrete tips — value scorecard — master checklist
Everything you need from pricing to the moment the horse steps into the trailer.
Written by Viola Belksma
Founder of EquiNL — the largest dressage horse sales platform on social media. Over 325,000 followers worldwide. Years of experience at the top of the international dressage market.
€127 — instant download
PDF. Available immediately after purchase. Read on any device.
→ Buy SOLD — and know what your horse is worth
What does it cost you not to know? Probably more than you think.